COURSE DETAILS
   Introduction - MA (Brand Communication)
  This course will help the students to have in depth knowledge of consumer behavior and the role of a particular product in its life cycle. The course focuses on how to make a mere product achieve status of a brand and the importance of communication in creating and enduring relationship between brands and consumers.
  Awarded by
  MVNU
  Entry Requirement
  BJMC/BJMS/Graduate with Diploma in Advertising/PR
  Course Fees


  Note : Indian residents to pay fee in INR and rest in $.
  Course Duration
  2 YEARS
  Subject Information 
  Lateral Entry : Not Available
  Credit Transfer : Not Available
YEAR-1
  		• Power Branding
     
  		• Research Methodology
     
  		• Marketing Research & Advertising Research
     
  		• Consumer Behavior & Cross-Cultural Management
     
  		• Principles of Marketing Management
    YEAR-2
  		• Corporate Identity
     
  		• Semiotics and Semantics
     
  		• Psychology in Advertising
     
  		• Organizational Behavior
     
  		• Brand Interpretation and Advertising Efficiency
     
  		• Merchandising & Ethics in Advertising
      Elective Papers / Specializations
       
     There is no Elective / Specializations papers in this course.
      Career Opportunities
     Career opportunities exist with advertising agencies; include positions in account management, media selection and planning, creative service, promotion of product and research. Corporate positions include advertising management, brand or product management and marketing research. Availabilities in media lie in management, sales, promotion and research; jobs with retail firms encompass both creative and management areas.