COURSE DETAILS
   Introduction - MA (Marketing Communication)
  Marketing communication aims to facilitate transactions between an organization and its target groups. Another objective may be to foster positive brand perceptions among customers, using a set of marketing communication tools and their underlying theories, such as printed advertisements, television commercials and one-on-one sales.
  Awarded by
  MVNU
  Entry Requirement
  BJMC/BJMS/Graduate with Diploma in Advertising/PR
  Course Fees

  INR 11500 OR   $ 575
  Note : Indian residents to pay fee in INR and rest in $.
  Course Duration
  2 YEARS
  Subject Information 
  Lateral Entry : Not Available
  Credit Transfer : Not Available
YEAR-1
  		• Marketing Principles
     
  		• Rural Marketing, Retail Marketing, Direct Marketing, Social Marketing, Experimental Marketing & Industrial Marketing
     
  		• IT in Marketing
     
  		• Customer Relationship Management
     
  		• Marketing Research
    YEAR-2
  		• Market Statistics
     
  		• Business Communication
     
  		• Services Communication
     
  		• Retail Communication
     
  		• Rural Communication
     
  		• Integrated Marketing Communication
      Elective Papers / Specializations
       
     There is no Elective / Specializations papers in this course.
      Career Opportunities
     The MA in marketing communication prepares students for careers in numerous fields. They can be employed in radio and television news, promotion and public relations, administration, directing, announcing, production, and sports journalism; media management; public relations, advertising, marketing, Web page design, market research, corporate media, sales, training, speech writing, print editing, journalism, teaching, and research.