COURSE DETAILS
   Introduction - PG Diploma in Brand Management
  In the world that is full of too many products, the success of an organization depends upon how you turn a product into a successful brand by differentials through communication. The programme deals with various aspects of brand management and its relation to communication.
  Awarded by
  MVNU
  Entry Requirement
  Graduate
  Course Fees

  INR 13500 OR   $ 675
  Note : Indian residents to pay fee in INR and rest in $.
  Course Duration
  1 YEAR
  Subject Information 
  Lateral Entry : Not Available
  Credit Transfer : Not Available
YEAR-1
  		• Introduction to Brand , Brand Marketing & Communication at the Brand level
     
  		• Strategic Management & Brand Positioning
     
  		• Integrated Marketing Communication
     
  		• Brand Identity, Brand Equity, Brand Extension & Brand Re-launch
     
  		• Big Brands-Case Studies
     
  		• Rural Management
      Elective Papers / Specializations
       
     There is no Elective / Specializations papers in this course.
      Career Opportunities
     Exciting opportunities exist in advertising, public relation, copy writing, account planning, media marketing, event management and in corporate communication department of the companies.