COURSE DETAILS
   Introduction - PG Diploma in Brand Management
  In the world that is full of too many products, the success of an organization depends upon how you turn a product into a successful brand by differentials through communication. The programme deals with various aspects of brand management and its relation to communication.
  Awarded by
  MVNU
  Entry Requirement
  
  Course Fees

  INR 8500 OR   $ 425
  Note : Indian residents to pay fee in INR and rest in $.
  Course Duration
  1 YEAR
  Subject Information 
  Lateral Entry : Not Available
  Credit Transfer : Not Available
YEAR-1
  		• Introduction to Brand , Brand Marketing & Communication at the Brand level
     
  		• Strategic Management & Brand Positioning
     
  		• Integrated Marketing Communication
     
  		• Brand Identity, Brand Equity, Brand Extension & Brand Re-launch
     
  		• Big Brands-Case Studies
     
  		• Rural Management
      Elective Papers / Specializations
       
     There is no Elective / Specializations papers in this course.
      Career Opportunities
     Exciting opportunities exist in advertising, public relation, copy writing, account planning, media marketing, event management and in corporate communication department of the companies.