COURSE DETAILS
   Introduction - MA (Advertising, Public Relations & Marketing Communications)
  This course will combine advertising and some public relations and marketing theory with lots of practical day-to-day applications to provide a thorough introduction to the field of PR. Emphasis will be on the skill set and thought process needed by today's practitioners. Writing skills will be analyzed, critiqued, and be a critical factor in the grading process.
  Awarded by
  MVNU
  Entry Requirement
  BJMC/BJMS/Graduate with Advertising/PR
  Course Fees


  Note : Indian residents to pay fee in INR and rest in $.
  Course Duration
  2 YEARS
  Subject Information 
  Lateral Entry : Not Available
  Credit Transfer : Not Available
YEAR-1
  		• Communication Theory
     
  		• Advertising Management & Planning
     
  		• Marketing Management
     
  		• Public Relations
     
  		• Business Ethics
     
  		• Commercial Photography
    YEAR-2
  		• Corporate Communication
     
  		• Media Industries
     
  		• Financial Management & Brand Management
     
  		• Audio-Visual Communication
     
  		• Event Management & Strategic Management
     
  		• Market Research & Media Research
      Elective Papers / Specializations
       
     There is no Elective / Specializations papers in this course.
      Career Opportunities
     The career can take many forms in different organizations, including public information, investor relations, public affairs, corporate communications, employee relations, marketing or product publicity, and consumer service or customer relations.