Introduction -PG Diploma in Pharmaceutical Sales Management
Marketing is the process by which wants and needs are successfully satisfied by goods and services. The marketing/sales management discipline encompasses a broad range of business activities, including pricing strategies, promotional techniques (e.g., advertising, public relations, publicity), product distribution and sales efforts. The job of a professional marketer is to identify and define "target" customer characteristics thereby determine the most effective ways to stimulate interest and demand for a given product.
Awarded
by
MVNU
Entry
Requirement
Graduate
Course
Fees
INR 4400 OR $
220
Note:
Indian residents to pay fee in INR and rest in $.
Course
Duration
1 YEAR (2 SEM.)
Subject
Information
Lateral Entry : Not Available
Credit Transfer : Not Available
SEM-1
Principles and Practices of Management
Computer Fundamentals
Marketing Management
Economics and Finance
Medical Terminology
Organisational Behavior
SEM-2
Selling Skills
Basics of Pharmacology
Marketing and Sales Force Management
Drugs and Legal Aspects
Drugs Stores Management
Project –Report
Elective
Papers / Specializations
There
is no Elective / Specializations papers in this course.
Career
Opportunities
The career opportunities in this field are vast e.g advertising, promotions, marketing, sales, and public relations responsibilities. One can be appointed as executive, assistant manager or even manager, depends upon the qualification and experience in this field.