Introduction -PG Diploma in Food & Beverage Marketing
This course offers an opportunity to young people with a flair for the practical aspects of the Hotel and Catering business and who aspire to management or ownership of small or medium-sized enterprises. This course teaches the principles of marketing and hospitality management. Student will examine the needs of consumers, explore the different types of market segmentation and select the best channels of distribution to reach these consumers. Students will also have the opportunity to learn about all available marketing tools including advertising, public relations and promotional support etc.
Awarded
by
MVNU
Entry
Requirement
Graduate
Course
Fees
INR 12000 OR $
600
Note:
Indian residents to pay fee in INR and rest in $.
Course
Duration
1 YEAR
Subject
Information
Lateral Entry : Not Available
Credit Transfer : Not Available
YEAR-1
Food & Beverage Management
Marketing & Advertising
Hospitality Supervision
Quality Customer Service
Product & Pricing Strategy
Consumer Behavior
Elective
Papers / Specializations
There
is no Elective / Specializations papers in this course.
Career
Opportunities
Students who have successfully completed the appropriate subjects will meet career opportunities as marketing research and analysis, promotion and public relations and fund raising and management positions in the hotel, resort, restaurant, convention and accommodation industries.