COURSE DETAILS
   Introduction - BA (Advertising & Public Relations)
  This course has been offered for the first time, at such a broad scale, at the undergraduate level. Students doing this course will equip themselves with marketing as well as communication skills. This course will provide the depth and width on how to make brands successful through communication in this competitive world.
  Awarded by
  MVNU
  Entry Requirement
  10+2
  Course Fees


  Note : Indian residents to pay fee in INR and rest in $.
  Course Duration
  3 YEARS
  Subject Information 
  Lateral Entry : Not Available
  Credit Transfer : Not Available
YEAR-1
  		• Communication Theory & Psychology in Advertising
     
  		• Advertising Management & Basic Computers
     
  		• Marketing Management
     
  		• Elementary Economics & Consumer Behavior
     
  		• Public Relations
     
  		• Design and Layout
    YEAR-2
  		• Advertising Planning
     
  		• Print & Production
     
  		• Organization Behavior & Corporate Communications
     
  		• Management Principles & Media Industries
     
  		• Commercial Photography
    YEAR-3
  		• Financial Management & Brand Management
     
  		• Audio-Visual Production
     
  		• Business Ethics & Event Management
     
  		• Statistics & Media Planning and Buying
     
  		• Campaign Planning & Strategic Planning
     
  		• Project-Report
      Elective Papers / Specializations
       
     There is no Elective / Specializations papers in this course.
      Career Opportunities
     One can seek employment in advertising agencies, PR agencies or in the corporate communication department of client organization. You also have an opportunity to set up your own communication consultancy unit.